Step into a world where the sun and azure skies meets serenity. Soft Goats SS24 campaign is not just a showcase; This campaign is an invitation to embrace a new era of sophistication, where knitwear and cashmere take center stage. Captured against the stunning backdrop of the South of France, the SS24 collection is bringing you a curated selection of garments that seamlessly blends soft pastel aesthetics, timeless designs with the comfort of knitwear and cashmere. Elevate your style, embrace comfort without compromising on luxury, and make a statement that resonates with the bold, sumptous aesthetic of a summer in the South of France.

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ABOUT SOFT GOAT

The story of Soft Goat goes all the way back to a dinner in 2010 when two friends, Stephanie Bergström and Erik Magnuson, started talking about the cashmere sweater Erik was wearing. Both of them thought that the material was soft and comfortable but that the prices of cashmere clothes and products were relatively high, they wondered if cashmere really had to be so expensive.

One year later, 2011, Soft Goat was born.

The key aim was, and still is, to sell high quality knitwear. We offer cashmere pieces characterised by timeless simplicity but with a twist. At Soft Goat you will find your complete wardrobe collection in cashmere which last season over season as well as high fashion styles.