Soft Goat was founded in 2011 by Stephanie Bergström and Erik Magnuson in Stockholm, Sweden. The brand offers high quality knitwear characterised by timeless simplicity with a twist. At Soft Goat you will find your complete wardrobe essentials in cashmere which will last for seasons, as well as high fashion styles.
All cashmere collections meet the Global Organic Textile Standard (GOTS), certifying the status as 100 % organic and upholding of environmental and social standards in the production process.
An important part of the business idea, to only work with cashmere or cashmere blends, is to contribute to a more sustainable fashion. Therefore Soft Goat invests a lot in being as much as possible ”Slow Fashion” by producing long-lasting garments with a strong focus on design and quality. Soft Goat stands for style rather than short-term trends and are therefore avoiding to contribute to wear and tear consumption and fast fashion.